Senior Product Designer · Los Angeles, CA
Senior Product Designer · Los Angeles, CA
Senior Product Designer · Los Angeles, CA
Shaping product strategy
Leading complex systems
Driving measurable outcomes
Staying hands on
Shaping product strategy
Leading complex systems
Driving measurable outcomes
Staying hands on
Shaping product strategy
Leading complex systems
Driving measurable outcomes
Staying hands on
15+ years building products across B2B and B2C, from 0→1 to enterprise scale. Led design at Jiffy and Circa, driving 2x revenue growth and delivering tools used by thousands.
15+ years building products across B2B and B2C, from 0→1 to enterprise scale. Led design at Jiffy and Circa, driving 2x revenue growth and delivering tools used by thousands.
E-commerce · Print-on-demand · Design tools · Marketplaces · Event tech · Logistics
E-commerce / Print-on-demand / Design tools / Marketplaces / Event tech / Logistics
E-commerce · Print-on-demand · Design tools · Marketplaces · Event tech
Results I’m hired for
290%
revenue growth
290%
revenue growth
80%
cost reduction
$8.5M
seed funding secured
80%
cost reduction
$8.5M
seed funding secured
Selected Projects
Selected Projects
B2c | E-Commerce | PRINT-ON-DEMAND
B2c | E-Commerce | PRINT-ON-DEMAND
Smart sizing for
print-on-demand
Smart sizing for
print-on-demand
Smart sizing for print-on-demand
Led the design of new size selection, cutting abandonment rate and speeding checkout process.
Led the design of new size selection, cutting abandonment rate and speeding checkout process.
Senior Product Designer
Senior Product Designer
56% → 21%
Drop-off at sizing
56% → 21%
Drop-off at sizing
+45%
New-user conversion
+45%
New-user conversion
+45%
New-user conversion
B2b | EVENT TECH | STARTUP
B2b | EVENT TECH | STARTUP
Enterprise Event Approval System
Enterprise Event Approval System
Enterprise Event Approval System
Designed events approval system that fixed fragmented processes across enterprise clients, bringing approvals onto the platform and driving increased event volume.
Designed events approval system that fixed fragmented processes across enterprise clients, bringing approvals onto the platform and driving increased event volume.
Lead Product Designer
Lead Product Designer
43%
Adoption rate
43%
Adoption rate
43%
Adoption rate
+38%
Event volume
+38%
Event volume
+38%
Event volume
B2C | DESIGN TOOLS | 0>1
B2C | DESIGN TOOLS | 0>1
Jiffy Design Studio
Jiffy Design Studio
Jiffy Design Studio
Led research and MVP development for a DTF-first design tool. Despite strategic pivot, created lasting impact: design system adopted company-wide, research validated market demand, and learnings shaped future decisions.
Led research and MVP development for a DTF-first design tool. Despite strategic pivot, created lasting impact: design system adopted company-wide, research validated market demand, and learnings shaped future decisions.
Senior Product Designer
Senior Product Designer
Strategic research leadership
End-to-end product ownership
Strategic research leadership
End-to-end product ownership
Research strategy → beta launch
Impact beyond the project
Design system foundation
Influenced future roadmap
Strategic research leadership
End-to-end product ownership
Research strategy → beta launch
Impact beyond the project
Design system foundation
Influenced future roadmap
Research strategy → beta launch
Impact beyond the project
Design system foundation
Influenced future roadmap
How I work
Strategy & Leadership
Product strategy & vision
Business impact measurement
Cross-functional collaboration
Stakeholder alignment
Design storytelling
Research & Systems
Multi-method user research
Behavioral analysis
Complex workflows mapping
Design systems at scale
DesignOps infrastructure
Craft & Execution
0-to-1 product launches
High-fidelity prototyping
Interaction design
Information architecture (IA)
Visual design
Writing, talks, and resources
Writing, talks, and resources
Articles
Podcasts & videos
Articles
Articles
Hello, I'm Anna!
Hello, I'm Anna!
Originally from 🇦🇲 Armenia, now calling 🇺🇸 Los Angeles home.
I'm a product designer with a background in social work and business administration. I love the messy discovery phase, solving problems that seem impossible.
Life outside design: mom of 3, weekend roadtrips with my family, ocean walks, reading, pilates, ballet, constantly observing how everyday things work, and finding quiet moments to myself.
Originally from 🇦🇲 Armenia, now calling 🇺🇸 Los Angeles home.
I'm a product designer with a background in social work and business administration. I love the messy discovery phase, solving problems that seem impossible.
Life outside design: mom of 3, weekend roadtrips with my family, ocean walks, reading, pilates, ballet, constantly observing how everyday things work, and finding quiet moments to myself.
Results I’m hired for
290%
revenue growth
80%
cost reduction
$8.5M
seed funding secured
Strategy & Leadership
Product strategy & vision
Business impact measurement
Cross-functional collaboration
Stakeholder alignment
Product strategy & vision
Research & Systems
Multi-method user research
Behavioral analysis
Complex workflows mapping
Design systems at scale
DesignOps infrastructure
Craft & Execution
0-to-1 product launches
High-fidelity prototyping
Interaction design
Information architecture (IA)
Visual design
Craft & Execution
0-to-1 product launches
High-fidelity prototyping
Interaction design
Information architecture (IA)
Visual design
How I work
© 2025 Anna Vasyukova
© 2025 Anna Vasyukova
© 2025 Anna Vasyukova